Navigating Innovation

Innovation is hard. Many businesses set up initiatives to appear innovative by experimenting with new high profile technology, as opposed to actually being innovative by developing a strategy that responds to customer needs, technology and the market.

Whatever the reasons for failure, there’s no doubt that organisations who aren’t equipped to tackle this process risk missing opportunities at best, and fading into obscurity at worst.

In this guide, we’ll examine what exactly is meant by ‘innovation’, how to ensure your organisation is ready to navigate what can be a difficult and often misunderstood process, and explore how a leading UK train company managed to create an industry-leading startup collaboration initiative to great success.

What's Inside?

  • We outline a three-stage process for starting, proving and accelerating innovation, as well as how to avoid superficial ‘innovation theatre’.
  • We take an in-depth look at how one of the UK’s leading train operators created an industry-leading startup collaboration initiative.
  • We identify the reasons your innovation programme may stall, as well as the key questions to ask to assess your innovation-readiness level.

Featuring Insight from:

Ian McLaren

We wanted to demonstrate to our travelling passengers that we’re serious about innovation and that the industry needs to evolve.

Ian McLaren - Finance & Contracts Director at London Midland, on the success of their first innovation programme

 

  • 10 minute guide

    To start exploring the topic

  • Resource kit

    To apply the methods to your own business

  • Workshop

    To test out the methods guided by 383

In the spirit of open innovation, we have built the Innovation Zero to One Toolkit.

This package will provide you with a snapshot of the latest innovation methods that 383 are using with established organisations, as well as the tools to try them yourself.

In this toolkit, you’ll be able to get started with our 10 Minute Guide to Navigating Innovation, then move on to the practical Resource Kit to help you put some of the tried & tested methods mentioned in the guide into practice. Finally, there’s an optional taster workshop to trial these methods with hands-on guidance from 383.

Across the different resources, we’ll examine what exactly is meant by ‘innovation’, how to ensure your organisation is ready to navigate what can be a difficult and often misunderstood process, and explore how a leading UK train company managed to create an industry-leading startup collaboration initiative to great success.

Innovation Workshop

Your 10 Minute Guide to Navigating Innovation

Please enter your details to access your free download.

* All fields are mandatory

Brought to you by

We create digital experiences that help companies get fit for the future, helping them to compete in an era of changing customers, competitors and technology.