MINUTE GUIDES

A must read for anyone working in digital, strategy & customer experience on the various challenges, opportunities and solutions across different sectors.

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Financial Services

What's inside?

  • The principles behind the Jobs To Be Done framework and the opportunities that arise from applying it
  • Help with how understanding customer intent can lead to a more informed product innovation roadmap
  • Recommendations and advice for anyone working in the financial services industry on discovering, validating and maintaining new products or propositions
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Dreaming & Planning

What's inside?

  • We take a look at the Dreaming and Planning phases of a user’s travel booking journey, and why this is so important to OTA and Travel Operators.
  • An analysis of how brands can work to bridge the gap between Dreaming and Planning, ensuring users who dream with you, book with you.
  • An in-depth discussion with UTrip CEO Gilad Bernstein to understand how they’re serving users needs across these phases of the travel journey.
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Retail

What's inside?

  • We look at the three phases of digital business models that exist in retail
  • We speak to graze.com's retail director about how a digitally led business model has enabled the brand to prosper both on and offline
  • We look at a new phase of physical retail where digital is driving wholesale change and make recommendations for brands wishing to adopt it
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Sprints

What's inside?

  • We look at how the focused ‘Design Sprint’, originally conceived by Google Ventures, is being popularised and adapted to help big companies solve big problems fast.
  • We will examine how companies such as Spotify are maintaining their speed and agility at scale.
  • We will examine how some ‘traditional’ companies like Jaguar Land Rover are borrowing ideas from technology ‘grown ups’ to build better products faster.
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Navigating Innovation

What's inside?

  • We outline a three-stage process for starting, proving and accelerating innovation, as well as how to avoid superficial ‘innovation theatre’.
  • We take an in-depth look at how one of the UK’s leading train operators created an industry-leading startup collaboration initiative.
  • We identify the reasons your innovation programme may stall, as well as the key questions to ask to assess your innovation-readiness level.
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Rapid Prototyping

What's inside?

  • We share our 4-step process for creating, validating, prototyping and launching new propositions.
  • We take an in-depth look at how E.On, one of the UK's largest energy companies, is managing the process of creating and launching new propositions.
  • We answer the age-old question of where good ideas come from and how they can be nurtured.
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