MINUTE GUIDES

A must read for anyone working in digital, strategy & customer experience on the various challenges, opportunities and solutions across different sectors.

Stay Informed

Mobile App Development

What's inside?

  • How to identify the correct need for a mobile application and what job it is that it’s solving for the customer
  • A look at our multi-stage process from conception right through to creation and management of your business’s mobile app
  • A case study of how we helped HomeServe launch their first mobile application by developing a cross-platform, cross-device application to help their 2 million customers manage their policies and get help on the go
Read Guide

Friction Mapping

What's inside?

  • What Friction Mapping is and how it can be used to gather valuable insights on the full end-to-end customer journey
  • An insight into the various stages of Friction Mapping and who needs to be involved for it to be effective
  • We’ll show you how we used Friction Mapping to help Nuffield Health develop a product vision and roadmap
Read Guide

Financial Services

What's inside?

  • The principles behind the Jobs To Be Done framework and the opportunities that arise from applying it
  • Help with how understanding customer intent can lead to a more informed product innovation roadmap
  • Recommendations and advice for anyone working in the financial services industry on discovering, validating and maintaining new products or propositions
Read Guide

Dreaming & Planning

What's inside?

  • We take a look at the Dreaming and Planning phases of a user’s travel booking journey, and why this is so important to OTA and Travel Operators.
  • An analysis of how brands can work to bridge the gap between Dreaming and Planning, ensuring users who dream with you, book with you.
  • An in-depth discussion with UTrip CEO Gilad Bernstein to understand how they’re serving users needs across these phases of the travel journey.
Read Guide

Retail

What's inside?

  • We look at the three phases of digital business models that exist in retail
  • We speak to graze.com's retail director about how a digitally led business model has enabled the brand to prosper both on and offline
  • We look at a new phase of physical retail where digital is driving wholesale change and make recommendations for brands wishing to adopt it
Read Guide

Sprints

What's inside?

  • We look at how the focused ‘Design Sprint’, originally conceived by Google Ventures, is being popularised and adapted to help big companies solve big problems fast.
  • We will examine how companies such as Spotify are maintaining their speed and agility at scale.
  • We will examine how some ‘traditional’ companies like Jaguar Land Rover are borrowing ideas from technology ‘grown ups’ to build better products faster.
Read Guide

Navigating Innovation

What's inside?

  • We outline a three-stage process for starting, proving and accelerating innovation, as well as how to avoid superficial ‘innovation theatre’.
  • We take an in-depth look at how one of the UK’s leading train operators created an industry-leading startup collaboration initiative.
  • We identify the reasons your innovation programme may stall, as well as the key questions to ask to assess your innovation-readiness level.
Read Guide

Rapid Prototyping

What's inside?

  • We share our 4-step process for creating, validating, prototyping and launching new propositions.
  • We take an in-depth look at how E.On, one of the UK's largest energy companies, is managing the process of creating and launching new propositions.
  • We answer the age-old question of where good ideas come from and how they can be nurtured.
Read Guide

Brought to you by

A digital studio using the best people to create and make the right experiences for our clients